UGG has once been rejected by fashion top people, but with the appearance of fur in fashion shows, they finally accept those boots. More and more people began to give an attention to them, and want to own a pair of these boots.
UGG company then began to create topics for consumption market, and he used a different marketing method, a family just can buy four pairs of UGG boots, set their limit let the number of curious increase further amplification, at that time, there are lots of people go to the shop to buy UGG boots, I think this is the best ads for UGG boots. Of course, there are some different sides, some famous stylists said that: UGG is the ugliest boots that I have seen before, when you were UGG, have you ever thought that it will make your toes bigger, I really do not know what they are thinking. And there are some other comments said that: UGG is just an occasional brand, when people lost their curiosity to UGG boots, they would fall down. But is that all right? The fact must be beyond your imagination. UGG Company is so brave that it dares to do what they think to be right while regardless of other bad critic. The fact proves that they did very well and the way is also very effective. We should do what we want to do and wear what we want to wear. Love UGG can also show our fashion style, they can match with various clothes and jeans.
In the beginning, it is not so easy, because nobody want to hear what you said, they want to see the results, so UGG company do something else to be examples to the crowds. The fashion idols or any other celebrities, like Pamela Anderson, Oprah Wintrey and so on, because they have cannot fight with the traditional brand in ads, because there have no any examples to show people their styles. At first people thought that it looked ugly and hard to collocate, that is why they cannot use the traditional ways in their boots. We like UGG, not because of its looking, but also the spirit of its brand, I think that is the point and everybody like to deal with their things in their own ways. So UGG give us another way to think about our fashion, if you like UGG, like to match your clothes in your own ways, which will be very awesome.
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